The third edition of the ArhiPera Summer School of social participatory architecture starts on an early midsummer morning. Bucharest. Prof. Augustin Ioan, Arch, PhD, is telling the students about the challenges of converting ideas into projects. Strong noises can be heard coming from a construction site. Both the professor’s words and the nearby construction activity are indicative of the relation to the real world and the ambivalent nature of the conversion. Negotiation, productive communication, determination, uniqueness. The efficient influence exerted upon the communities is put into practice through integrated intervention programmes. Devoting time to the community – understanding the concept.